Tampa and Palm Beach Gardens, Fla. (Dec. 19, 2025) – TGL presented by SoFi, the primetime team golf league, today announced Primo Brands Customer Directs delivery service as its Official Water Partner. As part of Primo Brands’ nationwide direct delivery network, the service will provide high-quality water from a portfolio of trusted regional and national brands throughout TGL’s custom-built SoFi Center, starting with TGL’s second season’s opening match on Sunday, Dec. 28 on ABC, the league’s broadcast network debut.

“Great performance starts with great hydration. TGL is reinventing golf for a new generation, and we’re excited to support that energy through our direct delivery service and great brands like Saratoga Spring Water, Poland Spring and Pure Life, providing teams and fans with healthy hydration from brands they know and trust,” said Ryan Sinclair, vice president, marketing, Primo Brands.

“TGL presented by SoFi is redefining how fans experience golf, blending world-class athletes, breakthrough technology, and primetime energy,” said Jason Langwell, chief revenue officer, TMRW Sports. “Primo Brands brings a modern, consumer-first approach that fits seamlessly into our format and elevates the experience for the teams and fans inside SoFi Center.” 

Through this multi-year partnership, Primo Brands Customer Direct delivery service will support both athletes and fans by ensuring consistent access to great-tasting water at every match. Product integrations, sponsored broadcast features during key moments, and branded coolers on team benches during the playoffs will highlight the role water plays in performance at TGL’s matches.