AMB Sports and Entertainment Unveils Team Name and Logo for Atlanta's TGL Team.
In August, TGL presented by SoFi announced that Arthur M. Blank would be an owner of a founding TGL team in Atlanta.
Today, AMB Sports and Entertainment (AMBSE) announces the new TGL Atlanta team name will be Atlanta Drive GC, featuring an inspiring brand and dynamic logo that reflects Georgia’s rich golf history and the iconic city’s influence that continues to drive forward America’s cultural and technological progress.
Why Atlanta Drive GC?
The name is a modern reflection of the continual forward progression that defines Atlanta’s legacy. From music and design to business and technology, the city of Atlanta is the country’s hub of innovation and creativity. And now the city, powered by Atlanta Drive GC, will be a leading force in driving the game of golf forward because every Atlantan and resident of Georgia is a member of Atlanta Drive GC.
What Does The Logo Represent?
The Atlanta Drive GC logo is constructed from a driver and golf ball to form the letter A in an accelerating and energizing font that represents Georgia’s golf legacy as well as the city’s forward progression, ambition, and strength. The mark also features a loop reminiscent of Atlanta’s thoroughfares and creative highway system.
Why The Colors?
The Atlanta Drive GC symbol and brand features an electric red that reflects the vibrancy, resiliency, and sense of determination found in the people who live in Atlanta and throughout the state. This electric red, born out of the iconic Georgia clay, will unite the city and state in a shared purpose that honors the cultural, historical, and inclusive characteristics that are deeply ingrained in the identity of Georgians. White, black and ice gray will complement the primary color and the other teams in the AMBSE portfolio.
“Atlanta is a city known for its unwavering pursuit of growth and prosperity. This brand reflects who we are and what Atlanta has become,” says Dick Sullivan, CEO of PGA TOUR Superstore who will oversee operations of AMBSE’s entry in TGL.
“Steeped in a rich history of golf, the brand celebrates the city’s legacy while embracing the innovation in the sport that will continue to propel golf to the next level. We are excited to bring this brand to life with some of the best golfers in the world representing our great city. And we’re committed to making this Atlanta’s team, and a club that everyone belongs to.”
Atlanta Drive GC is part of Blank’s AMB Sports and Entertainment (AMBSE) portfolio, alongside the NFL’s Atlanta Falcons and MLS’ Atlanta United, and will compete in TGL’s first season, launching in early 2025. Atlanta Drive GC’s players will be unveiled later this year.
TGL presented by SoFi is a new golf league that fuses advanced tech and live action with teams of PGA TOUR stars across a season of matches in prime time airing on ESPN and ESPN+.
SoFi Center is TGL’s purpose-built arena in Palm Beach Gardens, Fla., on the campus of Palm Beach State College. Technology is a foundational element of TGL, offering fans a progressive, shorter format presentation of team golf, featuring some of the PGA TOUR’s biggest superstars.