TGL presented by SoFi has announced a multi-year partnership with Fanatics, a global digital sports platform, which sees the company become the official operator for the league and individual teams’ e-commerce platforms. Under the partnership Fanatics will also gain the rights to design and manufacture TGL and team merchandise as an official licensee.

Launching ahead of the league’s debut, TGL’s e-commerce store will be accessible at TGLGolf.com and via each of the six official team websites. Fanatics’ TGL and team licensed merchandise will also be available across the entire Fanatics e-commerce network, as well as via wholesale to third party retail accounts.

“Fanatics is thrilled to partner with TGL presented by SoFi. As this new innovative league aims to merge technology, star power, and golf, Fanatics looks forward to contributing to those efforts through a best-in-class e-commerce shopping experience which will feature a variety of our own designs,” said Brian Swallow, Fanatics SVP of Strategy and Corporate Development.

“Fanatics is uniquely positioned to help bring to life TGL’s vision of connecting golf through technology and culture, and will provide fans access with a rapid online and mobile commerce platform that helps them connect with their favorite new teams and golfers.

“TGL presented by SoFi will be a new way to experience golf, and Fanatics is a perfect match to make our league and teams a tangible part of that experience through high-quality merchandise,” said Jarrett Dube, CMO, TMRW Sports Group. “With Fanatics' expertise and industry-leading technology, we aim to welcome a broad spectrum of sports fans to golf by making the sport more accessible, and that extends to the products and culturally-relevant experience we deliver to TGL fans who want to be a part of our community.”

Fanatics’ industry-leading technology and mobile capabilities, powered by its Cloud Commerce Platform, will provide rapid navigation for shoppers across its online and mobile sites. This new tech-infused shopping experience, optimized for fans browsing on desktop, tablet or phone, will offer the quickest access to new product offerings across all TGL teams, and feature hi-resolution product landing pages and expanded payment options to ensure frictionless checkout for customers.

In addition to Fanatics-designed products, the new online store will feature offerings from several TGL licensees that provide a wide range of options for fans to showcase their passion for the new league and its teams. TGL’s agreement with Fanatics was brokered by CAA Sports Licensing, the league’s exclusive licensing representative.