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PGA TOUR Superstore Named Official In-Store Retailer for Licensed Merchandise
October 30, 2024, Atlanta and Palm Beach Gardens, Fla
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TGL’s 6 Teams Featured in Apparel, Headwear, & Accessories Stocked & Available Nationwide At the More Than 70 PGA TOUR Superstore Locations

PGA TOUR Superstore, the country's leading destination for golf equipment, accessories, and apparel, has been named the official in-store retailer for TGL presented by SoFi licensed merchandise. Created by Tiger Woods and Rory McIlroy’s TMRW Sports, TGL is a new, tech-infused golf league featuring six teams of PGA TOUR stars competing in a season of matches within the custom-built SoFi Center in Palm Beach Gardens, Fla. With PGA TOUR Superstore’s national footprint, this partnership expands TGL’s reach as the league gets set for its inaugural season beginning Tuesday, Jan. 7 in prime time on ESPN and ESPN+.

Fans can now shop for their favorite TGL team gear at PGA TOUR Superstore locations around the country, including amped-up offerings at stores in the six cities represented by TGL teams: Atlanta; Boston; Jupiter, Fla.; Los Angeles; New York; and San Francisco. The merchandise collections from leading brands offer something for everyone, including polos, t-shirts, hats, quarter zips, and accessories.

“TGL presented by SoFi will be a fun and innovative way to expose golf to new, younger audiences and we are eager for fans to embrace, cheer, and rep their teams,” said Randy Peitsch, Chief Merchandising Officer, PGA TOUR Superstore. “Today’s golf – whether playing or watching on TV – has become a booming form of entertainment for a growing number of people. It’s been fun for us to be a part of golf’s soaring popularity and with the launch of TGL, I’m confident even more people will look for ways to experience the game.”

“As we introduce TGL presented by SoFi, we’re working with best-in-class partners like the PGA TOUR Superstore to bring our team brands to life for golfers – building awareness in the lead up to the inaugural season,” said Regina O’Brien, Chief Marketing Officer, TMRW Sports. “With six teams engaging their fanbases across the country, PGA TOUR Superstore’s broad selection of team merchandise will be another way to connect with those fans who are excited about TGL.”

TGL’s SoFi Center is only steps away from PGA TOUR Superstore’s Palm Beach Gardens location, which has been decked out as merchandise central for all things TGL. Additionally, all PGA TOUR Superstores across the country will showcase TGL merchandise.

PGA TOUR Superstore is owned by Arthur M. Blank, co-founder of The Home Depot and the owner of Atlanta Drive Golf Club, one of the founding six teams of TGL. Blank is a stalwart supporter of golf at every level and is committed to helping PGA TOUR Superstore grow thegame, helping TGL succeed, and improving access to the game in local communities for all. For more information on TGL merchandise available at PGA TOUR Superstore, visit www.pgatoursuperstore.com.

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