WhistlePig Announced as Official Whiskey

Shoreham, Vt. and Palm Beach Gardens, Fla. (Feb. 4, 2024) – TGL presented by SoFi, the new, prime time team golf league backed by Tiger Woods and Rory McIlroy’s TMRW Sports, announced WhistlePig Whiskey as its Official Whiskey.

“We’re not your granddaddy’s whiskey, so when given the opportunity to partner with TGL’s new approach to an age-old game, we didn’t hesitate to jump on the opportunity,” said Alex Short, VP of Marketing at WhistlePig Whiskey. “Whether it’s WhistlePig Small Batch Rye Aged 10 Years, our signature Maple Old Fashioned with WhistlePig PiggyBack 100% Rye, or WhistlePig Barrel Aged Maple Syrup, TGL’s reinvention of team golf will pair perfectly with WhistlePig Whiskey.”

“The synergy between WhistlePig’s commitment to experimenting and pushing boundaries and TGL’s tech-infused approach to creating a platform for prime time, team golf is the foundation of this partnership,” said Jason Langwell, Chief Revenue Officer at TMRW Sports. “As we build out a first-class experience for fans at SoFi Center, WhistlePig will be an integral part of that mix to provide a unique experience at SoFi Center, where fans sit greenside and watch teams of the best players in the world compete.”

As the Official Whiskey of TGL, WhistlePig’s partnership includes national ad spots; in-competition integrations; digital and social media content, as well as signature cocktails showcased within SoFi Center fan experience with its PiggyWagon activation. WhistlePig is TGL’s first alcoholic beverage official partnership and is TGL’s fifteenth commercial partnership, joining previously announced SoFi, Genesis, Businessolver, Best Buy, FanDuel, KPMG, Samsung, and others.